frog X Client | Fintech

from feature driven to purpose driven

Design Reasearch

Design Reasearch

Design Reasearch

POC

POC

POC

Digital Experience

Digital Experience

Digital Experience

VISUAL STORY

Enhance and re-design existing games and features; engage users while promoting a healthier lifestyle amongst the insurance customers

*story details can only be shared one on one

generated 1+ million* additional activities

*approximate number, details can only be shared one on one

Games were redesigned and features were enhanced to promote better lifestyle and using new visuals and animations, moments of joy were created.

*actual numbers not shared

Over 1.1+ million steps motivated

Enhanced game garnered over a million* Gen AI usage

NPS score increased by 7*

Emotion score increased by 12%*